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Murdoch University Activation

Client: Murdoch University
Location: Murdoch University South Street Campus, WA
Dates: 2015
Collaborators: Murdoch University

UDLA were engaged by Murdoch University to assist with the activation of a series of spaces on campus for the 2015 Orientation Week and Open Day.

UDLA worked with representatives from the University to create #activatemurdoch, the identification of a number of public areas on campus that could benefit from temporary installations to both lift the visual aesthetic and create welcoming spaces for students, staff and visitors. This included identifying the requirements and uniqueness of the multiple use groups likely to inhabit the place and envisioning a spatial outcome that works for all of them. In addition, UDLA assisted the Murdoch University team with the procurement of legacy items including outdoor furniture of a consistent design and colour palette appropriate to future use for the University.

Installations included ‘The Ribbons,’ a skyfall of colourful ribbons in a central courtyard space, ‘The Snakes,’  snakes of native planting cascading down two staircases, ‘Crate Worlds’ – semi-permanent pop-up seating areas constructed from milk crates, and ‘The French Riviera,’ a gathering area with market umbrellas and informal seating.

Following on from the Murdoch Open Day activation project, UDLA were engaged to create Crate World Part 2.  Based on feedback from the University, the temporary installation of Crate World was redesigned and expanded for more permanent use. Crate World Part 2 has now become a favourite place on campus for students and staff to meet, study or just simply relax.

OUTCOMES:
  • A quick win strategy for the University to activate disused/neglected areas on campus for the Orientation Week and Open Day;
  • A series of both temporary and semi-permanent installations which helped to lift the aesthetic of the campus and portray the vision of the University to prospective students; and
  • A legacy of items for future use by the University including furniture items, milk crates and native plants.

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